Plan your holiday marketing campaign now!

Plan your holiday marketing campaign now!

Christmas is fast approaching! Christmas! There’s no denying that social media has a powerful marketing effect for most businesses, no matter how they feel about it. It is likely that those in retail, entertainment, food and beverage, and specialty shops will be very busy leading up to Christmas. Your marketing activities can be maximised in many ways, inviting clients to events, promoting a Christmas sale or seasonal offer, sending a Christmas card, or simply reminding them about your services. We, along with other distribution companies, can help you with whatever you need.

Creating a campaign plan

As always, you should plan your leaflet distribution campaign several weeks ahead, if not months. By doing this, you ensure that your distribution company can fit you in on your preferred date, as well as allowing enough time for any logistics involved in printing the leaflets. Don’t forget that you will be competing with other companies who are likely to book at the last minute, so get started as soon as possible! As most companies will close over the Christmas/New Year period, it is worth checking with your distribution and printing companies. Turnaround times are likely to increase in the run-up to Christmas due to printers being especially busy.

Campaigns for the New Year

For any company planning a marketing campaign, the New Year is a must even though you’re probably not thinking about it yet. You will need to book this before everyone shuts down over the Christmas/New Year period, as mentioned above. Businesses with New Year sales should start promoting them immediately after Christmas, and remember you have to plan this in advance! Gyms, schools and classes may also be looking for New Year registrations – so January is a great time to get out a leaflet drop.

We can help you plan your Christmas or New Year campaign today!
Get in touch today and let’s start planning 01279 793 723

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