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Distributing Leaflets is Not as Simple as You May Think
“Before you judge a man, walk a mile in his shoes.”
Are you familiar with the process of distributing leaflets yourself? Delivering your door drop campaign in torrential rain and hot summer sunshine, in hilly built-up areas and on rural country roads is probably something you won’t fully understand until you spend a full day delivering on the streets. Our office staff occasionally accompany leaflet distributors on their rounds, either for observation or to lend a hand during busy periods. They often discover how much a distribution can vary from one road – or even one house – to another and how many little (or often big) things we don’t consider from our office chairs.
Varying Property Types
As terraced houses tend to be closer together than detached or semi-detached homes, they can be covered quickly.
However, even terraced houses may have more than one set of steps up to their front door, forcing leaflet distributors to take longer than if the houses were near the pavement.
Long Driveways & Gates
Distribution times and mileage are increased by long driveways. Our leaflet distributors are slowed down by the simple act of opening and closing gates.
No Junk Mail Please
Often, no junk mail signs aren’t visible from the pavement, so leaflet distributors may walk up and down paths or driveways of houses that don’t want leaflets.
Letterbox Sizing
A large letterbox that opens easily is much easier to push a folded letter through than a small, stiff letterbox with brushes on the inside, which can be difficult to use. A small letterbox may have trouble handling larger magazines and leaflets. The act of opening letterboxes often results in grazes on the hands of leaflet distributors.
Leaflet or Magazine - The difference
Delivery times can vary depending on the type of leaflet or magazine being distributed. Similarly, folding letters, papers, or magazines adds time to sending through a letterbox compared to smaller, flimsy leaflets.
The Weight of the Marketing Material
Compared to thirty A5 leaflets, thirty magazines weigh significantly more. Deliveries are made easier and take longer when an item is the right size and weight. It is pertinent to keep in mind that our distributors may have to carry excess weight at a given time when delivering multi-page magazines.
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The ups and Downs of Terrain
In large cities, some areas are hilly; this makes it difficult for leaflet distributors to walk up hills carrying leaflets.
Rural and Urban
We charge according to your location in rural areas, but we generally charge a standard rate for postcodes in popular delivery areas, regardless of the terrain, the number of steps to your house, and the length of your driveway. The opening and closing of gates, dogs behind front doors, and other obstacles and hazards can slow down deliveries.
Coping with the Weather
No matter the weather, our leaflet distributors are still out on the streets delivering leaflets come rain or shine. It can be difficult to keep leaflets dry on rainy days as torrential downpours can make it difficult to keep them dry. For our teams, protecting leaflets in their waterproof bag until they get to the front door takes more time than the dry day delivery method of holding a pile of leaflets in their hands. We all feel the need to slow down on hot summer days, but leaflets still need to be delivered regardless of the weather. Although the job gets done, our leaflet distributors may feel more fatigued than those of us who have sat in air-conditioned offices all day because they must stay hydrated and cover their heads for protection from the sun.
Our distributors can walk up to 20 miles per day
It's a tough job.
No matter the weather, our leaflet distributors are still out on the streets delivering leaflets come rain or shine. It can be difficult to keep leaflets dry on rainy days as torrential downpours can make it difficult to keep them dry. For our teams, protecting leaflets in their waterproof bag until they get to the front door takes more time than the dry day delivery method of holding a pile of leaflets in their hands. We all feel the need to slow down on hot summer days, but leaflets still need to be delivered regardless of the weather. Although the job gets done, our leaflet distributors may feel more fatigued than those of us who have sat in air-conditioned offices all day because they must stay hydrated and cover their heads for protection from the sun.
Get in touch with us to discuss your next successful leaflet campaign: 01279 793 723
