LOCAL LIFE LEAFLETS
MYTH Vs FACT LEAFLET CAMPAIGNS
The average ROI (return on investment) for leaflet campaigns is £14 Income for every £1 Spent
Source: Data survey carried out by the Direct Marketing Association
90% of households surveyed said they read or glanced at leaflets delivered through their letterbox.
84% of those households surveyed said they or members of their family used a coupon contained in a leaflet delivered through their letterbox.
72% of those households surveyed said they took some form of action as a result of receiving a leaflet delivered through their letterbox.
78% of those households surveyed said they keep or pass on a leaflet delivered through their letterbox.
51% of consumers responded to a leaflet delivered through their letterbox.
47% of all leaflets are kept for at least for 3 days and up to one week.
WHY CHOOSE LOCAL LIFE FOR YOUR LEAFLET CAMPAIGNS?
Local Life Leaflet Distribution was established in 2011 to offer leaflet distribution services to local businesses. Based in Harlow, Essex we deliver to most towns and large villages within a radius of approximately 10 miles of Harlow. Our distribution area covers Bishops Stortford to the north, Waltham Cross to the south, Hatfield to the west, and Dunmow to the east. Our office team are experienced marketing, media and distribution specialists with many years’ experience they can help you plan your targeted campaign.
Local Life was born from an understanding that most business owners don’t have time to implement their leaflet marketing campaigns. Putting all the elements together for a marketing campaign can be a real headache and can cost a fortune. We take the time to understand your needs and your target audience and structure your marketing efforts to get your business in front of the right people. Local Life has a long and strong track record delivering results from your planned marketing campaigns. We work closely with our clients providing local maps or demographics for you to make your campaign decision. With this data you can build a more targeted campaign, delivering best possible results and generating a better ROI.
Our customers include over 60% repeat, regular weekly advertisers. Our existing clients continue to choose Local Life as their professional leaflet distribution service.
Our rigorous quality control measures ensure that the highest impact and response is generated from your letterbox marketing message.
Local Life aims to give our clients complete peace of mind every distribution campaign will be carried out to the highest possible standards.
Local Life does not use any third parties to design or deliver leaflets on our behalf. Check out our FAQ’s section below.
SOME OF OUR HAPPY ADVERTISERS
01279 793 723
THE LEAFLET DISTRIBUTION AREAS WE COVER
LEAFLET DISTRIBUTION RATES | RATES – 5,000K (mini) |
---|---|
Distributed inside Local Life Magazines – Supplying your own A5, A6, DL leaflets | £245 |
Distributed inside Local Life Magazines – Designed, Printed and Inserted into Mags – MOST POPULAR | £349 |
Deliver your supplied leaflets to any of our distribution areas. Non time sensitive | £395 |
Deliver your supplied leaflets to any of our distribution areas. Non time sensitive | £69 per extra 1,000 |
Leaflets Designed, Printed and Delivered for you | £495 |
Leaflets Designed, Printed and Delivered for you | £79 per extra 1,000 |
SOLUS – Delivered to any of our distribution areas WITHOUT any other leaflets | £745 |
SOLUS – Delivered to any of our distribution areas WITHOUT any other leaflets | £149 per extra 1,000 |
SOLUS – Designed, Printed and Delivered for you with NO other leaflets | £845 |
SOLUS – Designed, Printed and Delivered for you with NO other leaflets | £169 per extra 1,000 |
MORE OF OUR HAPPY CUSTOMERS
A FEW OF OUR CREATIVE LEAFLET DESIGNS
TYPES & SIZES OF LEAFLETS
A4/A5 SIZE
The simplest form of leaflet marketing, a great design on A5 is the most popular form of leaflet marketing. Designed to get your information to people in the minimum time possible, keeping their attention, you can print on one or both sides of the paper.
The most popular size, A5 Leaflet used to promote offers and products.
A6 SIZE
Probably the second most popular choice for leaflet marketing, one single sheet of A6 paper or card. Designed to get your information to people in the minimum time possible to keep their attention, you can print on one or both sides of the paper.
The second most popular size, A6 Leaflet used to promote offers and products.
SINGLE FOLD (Bi-Fold)
Using a sheet of A4, with a single fold to turn it into an A5 sized booklet, this is an effective way of getting a bit more marketing information to your customer, you can print on one or both sides of the paper.
CONCERTINA FOLD (Z-Fold)
Creating a zig-zag, or Z fold, with your sheet of paper, this gives you six panels to use for your advertising.
DL SINGLE OR FOLDED
DL Leaflets measure 99 x 210 mm and are oriented for portrait designs. This means you need to ensure that your design should be oriented vertically or in an upright position for optimal aesthetic value. DL stands for dimension lengthwise and has a shorter width than A6 but longer and is one-third of an A4.
Call Our Creative Graphics Design Team On:
01279 793 723
A FEW OF OUR CREATIVE LEAFLET DESIGNS
YOUR FREQUENTLY ASKED QUESTIONS
Local Life has been successfully marketing and promoting other businesses online and offline since 2004. Initially established from a high street location in Potters Bar we relocated to offices in Harlow in 2009. Local Life Broxbourne magazine was launched in April 2011 followed by Ware & Hertford magazine in June 2014.
Local Life Media covers all combined offline and online promotional marketing mediums including magazines, leaflet distribution, email marketing and social media engagement. Take a look at our Testimonials page and read the many reviews our loyal customers have written about us over the years and how they benefited from our various marketing methods.
Based in Harlow, Essex we deliver to most towns and large villages within a radius of approximately 10 miles of Harlow. Our distribution area covers Bishops Stortford to the north, Waltham Cross to the south, Hatfield to the west, and Dunmow to the east. Our office team are experienced marketing, media and distribution specialists with many years’ experience they can help you plan your targeted campaign.
We only use mature adults to distribute your marketing material. The vast majority of the adults we use to distribute leaflets are retired or semi retired and use leaflet distribution as a means of exercise. As a group we can deliver up to 10,000 leaflets in any one day.
Prior to starting each new distributor is given extensive tuition on what is required of them to achieve our exacting standards.
Your leaflets are NEVER distributed with free newspapers. Most of our clients agree that free newspapers detract considerably from the impact of leaflets inserted in them. Not to be confused with our free full colour A5 magazines which are kept by householders for a month in the “Man Draw” until the next edition arrives.
Using years of experience and knowing what works we have developed our own target areas. The areas contain at least 5,000 affluent homes but you are free to choose to leaflet entire postcodes or multiple areas dependent on your target audience.
We will be happy to discuss what we think might be the best areas for your product or service.
Call on 01279 793 723 or use the Contact Us form
We take great pride in our service and we have a clear and comprehensive approach to backchecking. During the course of your distribution, a member of our team will maintain contact with you and provide you with regular updates on the progress of your distribution.
We use various methods to check the leaflets have been delivered including:
1. Knocking on doors and asking residents.
2. Leaflet spies (local friends, family, business owners, distributors, advertisers etc)
3. The number of enquires we ourselves get for job applications or sometimes from our own marketing material.
4. Direct monitoring using leaflet supervisors
5. Talking to you the customer and asking how many enquires you have had from your leaflet campaign.
6. Other methods
We require payment prior to your leaflets being delivered.
We accept Debit and Credit cards via telephone.
You are welcome to pay using BACS (Bank Transfer)
Yes, most definitely for regular customers or high volume orders.
Please call 01279 793 723 to discuss.
No! You do not need a graphic designer to design your leaflet. If you do not have your own leaflet design we will do this for you and will be included in the price quoted.
Absolutely not, we’d love to design, print and distribute your leaflets BUT if you have your own favourite designer or want to design your own, not a problem. Also if you have 1,000’s of leaflets gathering dust in an office cupboard we’d be more than happy to help you turn them into customers.
Call us on 01279 793 723 to discuss or use our contact us form
If you have your own artwork it can be submitted in any of the following formats. MS Word, MS Publisher, TIFF, JPG, High Resolution PDF, PSD or AI. Your artwork may have to be reset by us and the colours converted from RGB (Screen colours) to CMYK (Printing colours). Images need to be 300 dpi in order for your artwork to be printed in best resolution.
You must have consent to use any images, logos, copyright or trademarks.
If you have any doubts or problems please contact us on 01279 793 723
Upon receipt of your confirmed booking, you can send your leaflets to us at our Harlow office. Alternatively, for a nominal fee, we will collect your leaflets from you – full details will be provided to you on receipt of your booking.
If you have your own leaflets we can organise distribution within a couple of working days.
Usual turnaround time to design, print and start distributing your leaflets is about 7 to 10 working days. However, if you require a quicker turnaround please give us a call (01279 792 723) – depending on your requirements and our delivery slots, we may be able to organise things more quickly.
This will vary and will depend very much on your chosen distribution method and the scale of your project. We will be happy to discuss your requirements with you and provide you with an estimate of the likely timescales. Please note time sensitive material may incur a surcharge.
It depends on your requirements and our available resources.
We can deliver up to 10,000 leaflets in a single day BUT should you require this service there would be a surcharge.
From start of distribution it will take approximately 5-10 working days dependent on weather conditions to deliver your leaflets.
Research by the Direct Marketing Association shows that:
62-71% of consumers find leaflet information useful.
48% have visited a store, bought a product or sent for information as a result of a leaflet campaign.
79% keep, pass on, read or glance at leaflets.
In the unlikely event you are unhappy with the service we provide be assured complaints are taken seriously. All complaints are dealt with in accordance with our complaints procedure which is set out in our Terms and Conditions (provided to all clients).
Check out our many happy and loyal customers on our Testimonials page.