Leaflet Delivery: It works

Local Life, We know leaflets works!

As a leading leaflet delivery company with over 10 years of experience delivering local leaflet marketing, we have put together some key reasons why leaflet delivery continues to perform well.

Everywhere you go, you’re bombarded with marketing messages. On buses, hoardings, elevators, and platform platforms, we see advertisements. Marketing can quickly become something we ignore, like low-level background noise. We are often rushing from one place to another when we see these ads and have no time to consider what we have seen – even on the rare occasions when the marketing message has piqued our interest.

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Direct marketing is more effective

Direct marketing is more effective since it is a tangible form of advertising. When a leaflet is delivered through your door, it must be picked up from the doormat, providing business owners with an opportunity to get their message out. Leaflet delivery is a great way to reach your potential customers. 64% of all leaflets are read, or glanced at by potential customers.

Leaflets delivered through the door are quite different from those you receive online. In your own environment, in your own time, with your computer and phone nearby, you are able to take action if you see something that interests or appeals to you. In terms of marketing, leaflet distribution is one of the most cost-effective methods. Leaflets are GDPR-compliant since they are not addressed.

Marketers send millions of emails every day

Marketers send millions of marketing emails every day, but most of them are never read or even opened. There’s nothing more to it than noise! In contrast, a leaflet can be saved and attached to your fridge or pin board without having to be held. In addition to 15% of leaflets that are placed aside to be looked at later, 14% are still alive after four weeks. This means that if the item isn’t what the resident is looking for, they might know somebody who is. 6%** of leaflet drops are discussed with someone.

Repeating your marketing messages

Repeating your marketing messages is one way to make your marketing message more effective, as your leaflet delivery reminds people about your brand. As a result, you will be at the top of householders’ minds when they need what your company offers. Learn how to create a successful leaflet distribution campaign in our previous blog.

If your leaflet is both informative and visually pleasing, people are more likely to spend time reading it, and the more time they spend reading your leaflet, the more likely they are to call you, visit your website, or come in to use the discount. It’s essential to include a call to action! It is over three times more likely that your potential customer will take action if you add a voucher code. You have nothing to lose, right?

There are many advantages from a leaflet campaign:

Cost effective
Mass coverage
Tangible piece of marketing
Message gets straight into customers’ hands
Informative
Visually pleasing
Retained in home for future use
GDPR compliant

Contact us today on 01279 793 723 to talk about how to plan a successful leaflet campaign.

Research sources are from JICMAIL; an industry-wide group that provides metrics for campaign planning and reporting. * (Source: JICMAIL Q2 2017 to Q3 2018, Kantar TNS, 2018) – JICMAIL, 2019. ** (Source: JICMAIL ITEM DATA Q2 2017 to Q3 2018) – JICMAIL, 2019.