Don’t Stop Your Leaflet Deliveries, And Here’s Why
Leaflet drops are often done at the last minute, planning campaigns as an afterthought when business is quiet or when a stash of leftover leaflets is discovered.
Door drop campaigns that are consistently successful plan ahead for the entire year, with regular leaflet deliveries to their prime areas. Now is a good time to reflect on your marketing successes and challenges so far. You can then make a structured plan to make the second half of the year a success if you haven’t already. This is something we can assist you with.
You can ensure that your door drop company has the availability you require and that their employees are not already booked out on someone else’s job at your preferred time by scheduling delivery dates well in advance. If you wish to schedule a shared delivery, planning ahead will give you priority when it comes to shared timeslots and postcodes because we only deliver leaflets to non-competing addresses.
Plan your future campaigns based on a quarterly schedule, for example around seasons or events. Ensure that your leaflets arrive regularly through people’s doors by checking your calendar for any important dates or events that your brand could benefit from advertising. This keeps momentum going, builds brand awareness, and ensures that your company is at the forefront of people’s minds when they need what you have to offer.
Regular leaflet campaigns have the following benefits:
- People will remember your company
- Trust is built on consistency
- Brand awareness is built through regular campaigns
- Customers receive the message directly
When you stop dropping leaflets for a while, you can be sure that your competitors will be preparing their own campaigns. In the event you let your campaign schedule slip, your competitors could quickly take your place!
Give us a call today on 01279 793 723 to discuss your campaign schedule and give your company the edge.