Planning Your Successful Leaflet Distribution Campaign

Leaflet distribution campaigns are one of the most popular forms of marketing, but not all campaigns are successful. Which factors determine a successful distribution campaign from one that doesn’t? Leaflet marketing isn’t just about printing leaflets and sending them out at random… let’s be honest about what it takes to succeed.

Make a plan in advance

It is common for companies to wait for a lull in their business before launching a panic leaflet distribution campaign, but this is rarely a good idea since successful campaigns require planning. A few things to keep in mind:

The more advance planning you do, the more likely you are to get the time slots and areas you need.
If you plan ahead, you will have enough time to find suitable clients with leaflets to accompany your shared distribution.
You can take full advantage of special dates and occasions by planning ahead, such as Valentine’s Day, major sporting events, and local celebrations.
When you plan ahead, you have time to consider your market.

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Determine who you want to reach

It is important to be clear about your audience in order to run a successful leaflet distribution campaign. One of the most significant aspects of any campaign is knowing who and where to find potential clients or customers. Your message can be targeted to the audience you want to reach when you know who you want to reach. In order to access this data, demographic reports can be very useful.

Determine what you want to accomplish

Create your leaflet according to what you want to achieve with your campaign.

What is your (CTA) Call to action?

Include a clear call to action on your leaflet so people know what you want them to do. Give people as many options as possible for how to respond. Contact details should be clear and easy to find, whether it’s your phone number, address, or website.

Be smart and strong with your leaflet design

Leaflets that make an impact are very different from leaflets that are more likely to end up in the bin than those that make an impact.

Questions to consider for your leaflet design

Does it match the branding of your company?
A leaflet that is instantly recognizable as yours will enhance your brand identity and help your company feel more familiar. Familiarity makes people feel comfortable, so they like it.
Is there a specific type of paper that should be used for printing?
Use a thicker paper stock and a finish that looks and feels good if you have a high-end brand. Make sure your paper selections don’t let you down.
What message are you trying to convey?
Are you looking for website visitors, online orders, or phone calls for quotes or conversations? In your leaflet, you need to convey your message in a way that makes it easy and quick for those reading it to act.

Tracking leaflet success

Establish a sustainable data tracking method that allows you to see what worked and what didn’t for your leaflet drop to use in future campaigns. In the future, you will be able to adapt any campaign based on this knowledge.

Be prepared for a successful campaign

How would a successful campaign impact your business? Could it mean a restaurant packed with customers, an online order stream, or a phone line flooded with inquiries?

Make sure you are fully prepared for your door drop, no matter the outcome you desire.

Are you able to provide prompt service, quality food, and an enjoyable dining experience to all customers with the right ingredients, kitchen staff, and waitresses? Will you be able to fulfil a large number of orders if they come in? Is there an extra phone line or person on hand if people are expecting a quick response? Although these things may seem obvious, they can easily be overlooked. You can enjoy success more when you consider the bigger picture when planning your leaflet distribution campaign.